The footage was a reconstruction of the famous (and probably apocryphal) experiment performed by Galileo, in which he dropped cannonballs of different sizes from the Tower of Pisa. Galileo’s metal balls all landed at the exact same time — a refutation of Aristotle, who claimed that heavier objects fell faster.

...he found that showing non-physics majors the correct (gravity) video triggered a particular pattern of brain activation: There was a squirt of blood to the anterior cingulate cortex, a collar of tissue located in the center of the brain. The ACC is typically associated with the perception of errors and contradictions — neuroscientists often refer to it as part of the “Oh shit!” circuit — so it makes sense that it would be turned on when we watch a video of something that seems wrong.

When physics students saw the Aristotelian video with the aberrant (view of gravity), their DLPFCs kicked into gear and they quickly deleted the image from their consciousness. In most contexts, this act of editing is an essential cognitive skill. (When the DLPFC is damaged, people often struggle to pay attention, since they can’t filter out irrelevant stimuli.) However, when it comes to noticing anomalies, an efficient prefrontal cortex can actually be a serious liability. The DLPFC is constantly censoring the world, erasing facts from our experience. If the ACC is the “Oh shit!” circuit, the DLPFC is the Delete key. When the ACC and DLPFC “turn on together, people aren’t just noticing that something doesn’t look right,” Dunbar says. “They’re also inhibiting that information.”